Sask Pork announces first youth ambassador for the new "The Whole Hog" program

By Lynn Redl-Huntington

Sask Pork launched a new youth ambassador program today. The Whole Hog Youth Ambassador for 2023 will be 10-year-old Reise Podordeski of Marcelin, Saskatchewan. Podordeski, who lives on his family’s commercial hay farm, will create a series of videos and will attend various events across the province on behalf of Sask Pork. The Whole Hog videos will be released on the Sask Pork and Pick Pork social media channels and featured on the Sask Pork website. The videos will focus on basic consumer questions like “why do pigs usually live in barns” and more behind-the scenes content such as “what do pigs do for fun” and “why is the hog industry in Saskatchewan a big deal”.

Podhordeski first learned about the pork industry and his grandparents and father once ran a genetic female nucleus. A horse lover, he has also been actively involved with the 4-H Lighthorse Club.

“We are pleased to announce Reise as our ambassador for The Whole Hog youth ambassador program. Reise brings a natural curiosity and a keen interest in the hog industry to the role,” said Sask Pork General Manager Mark Ferguson. “The Whole Hog youth ambassador program is a great opportunity to bring a youthful energy to the industry and create engaging and education material. This young influencer program will bring increased transparency to hog production, and remove the barriers to the public to better understand the industry.”

“I’m really excited to be the first representative of Sask Pork’s The Whole Hog youth ambassador program. I can’t wait to show everyone what I’ve seen and experienced so far. It’s a great way to show other kids and everyone across Saskatchewan what it’s really like to be a pig farmer,” said Reise Podhordeski, a Grade 5 student.

Funding for The Whole Hog youth ambassador program was made possible through the Agriculture Awareness Initiative Program under the Canadian Agriculture Partnership. Visit saskpork.com and follow @SaskPork and @PickPorkSK for the latest from The Whole Hog.